Businesses Must Innovate to Become Sustainable

Thoughts-On-Brew

“The business of business is business” – this could have been an apt statement a few decades ago when business leaders were primarily concerned about economic profits. Social responsibility seemed too amorphous a concept that pro-business critics preferred to shrug off their shoulders. The focus was predominantly (and solely) on profits. This business paradigm dominated most of our history that followed the industrial revolution. The plumes of smoke that rose into the air – were considered as harbingers of prosperity and a symbol of success. Nobody thought it relevant to question the limiting factors that circumscribe our natural wealth.

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