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With the present times showing a greater level of uncertainty and ambiguity, it has become pertinent to understand the deeper determinants of sustainable competitive advantage. If we look at the developments over the last three years, the Indian Industry has witnessed tremendous changes – the unbundling of electricity sector, revision in mobile tariff-structure, banking norms, disinvestments in PSUs, liberalization of foreign investment regulations etc. All these indicate that reform and deregulation would be a norm. Traditional bureaucracies would be struggling to come out of a protectionist regime and don the mantle of Corporate; domestic players would be evaluating the opportunities of strategic alliances, cross-border mergers and acquisitions to enter transnational markets. Competition would become fiercer as entry of new players would be easier.
